Pepsi advises men on how to score with women

Pepsi has created a storm of controversy for itself, and a lot of bad p.r. Marketers for Pepsi’s energy drink AMP (a beverage targeted primarily toward men) created an iPhone app, which stereotypes different women and offers advice and pick-up lines with the aim of helping guys “score” with each different type of woman.

Pepsis AMP up before you score application

Pepsi's "AMP up before you score" iPhone application

There’s advice for bookworms, girls on the rebound, even – so I hear – for how to score with a married woman. Wow, that was well thought through, Pepsi. Nice job.

Will the National Organization for Women organize a boycott? I might have to join them on this one. Ah, misogyny – the marketing tool of self-destructive corporations. It says something, however, about our culture that this could have been considered a good idea by any corporate marketing team.

Pepsi is backpedaling hard on this one. But I wonder how many gals will switch to Coca Cola.


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