Pepsi has created a storm of controversy for itself, and a lot of bad p.r. Marketers for Pepsi’s energy drink AMP (a beverage targeted primarily toward men) created an iPhone app, which stereotypes different women and offers advice and pick-up lines with the aim of helping guys “score” with each different type of woman.
There’s advice for bookworms, girls on the rebound, even – so I hear – for how to score with a married woman. Wow, that was well thought through, Pepsi. Nice job.
Will the National Organization for Women organize a boycott? I might have to join them on this one. Ah, misogyny – the marketing tool of self-destructive corporations. It says something, however, about our culture that this could have been considered a good idea by any corporate marketing team.
Pepsi is backpedaling hard on this one. But I wonder how many gals will switch to Coca Cola.